![]() Meanwhile Yelp is growing its mobile user base and doesn't monetize those users yet but could in the future. Yelp generated 70% of its revenue in 2011 from local advertising, 21% from brand advertising, and 9% from Deals and other services. While Groupon generates cash from selling discount coupons, Yelp doesn't have that option it tried an offers program but revamped that last year and faces stiff competition from the likes of Groupon and LivingSocial. Yelp generates revenue from advertising on its service by getting small businesses to buy ads on searches and business listings. More importantly Yelp needs to monetize its service. Meanwhile Facebook just (re)launched its own Offers program for small businesses. The search giant has crowded Yelp down in its search results by using its own Google Local results for restaurants and the like. Google has its own local product and its own offers product. It faces competition from others such as Google, Groupon and Facebook. Yelp is a popular service with a dedicated following, but it faces a number of challenges. Adjusted EBITDA was a loss of $1.1 million. Yelp has 25 million total reviews and 66 million monthly visitors, along with 606,000 businesses who have claimed profiles on the site. For example, if your prospect is a Canadian stock traded on the CSE, go to and enter the ticker symbol to get the latest trading information. The company is not yet profitable it posted a net loss of $16.7 million, up 74.2% from a net loss of $9.6 million in 2010. Yelp recently posted full-year 2011 financial results, showing total revenue of $83.3 million, up 74.6% from $47.7 million in 2010.
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