The more good exposure and activity behind your name shows that you’re involved and up to date with new media. So always be careful what you post, but don’t be afraid to get involved. Guaranteed, if you’re in the running for a position, you’re getting Googled. Yes, an online portfolio is a must these days, but so is what shows up in a Google search. Make sure everything online represents who you are and the type of work that you do. This has less to do with your actual portfolio and more about you as a brand. ![]() That way it’s an easy and safe click for your contact to find out a little more about you. A better plan is to send a sampling of your work along with a link to an online portfolio, then follow up with an email that includes the link. ![]() Plus, some places are a little hesitant about inserting media into their computers for fear of viruses and malicious intent. Sending a disc or flash drive with a cover letter is more than likely to get tossed because even the little effort of inserting a disc is too much for some people. Make it easy otherwise, your portfolio might not get looked at. It’s good to show that you’re a well-rounded artists, but keep the supporting pieces to a minimum or, better yet, separate your book into sections so that the interviewer can look over what he or she is interested in. If you’re applying for a designer position, don’t fill your portfolio with photography. Jack of all trades, master of none-don’t try to show everything to everyone. This will not only add some size to your book, but also give some great insight on your creative process and problem-solving capabilities. Instead, show some of the process behind your better pieces. If you’re young and don’t have quite the arsenal to select from, you still shouldn’t leave a bad impression with a mediocre piece. One subpar piece can leave questions about your ability and can take away from your strong pieces. Your best pieces should make your book and if you aren’t completely excited to show it, it probably shouldn’t be in there. A quality book or even a handmade case will start you off on the right foot.ĭon’t try to fill your portfolio to make it look big. And just like you, dress it up in a nice outfit. Get some quality inkjet prints or even digital proofs with the low print prices these days, there’s no excuse for poor print quality. Bad laser prints in an office supply store binder don’t do your work justice. Your portfolio should portray your personality, your professionalism, and most of all your creativity. Just like showing up to an interview in a T-shirt and jeans, a poorly put together portfolio could cost you a job. ![]() Hopefully, we can correct them and help you get that position. You’ve submitted your portfolio and are waiting for that call back, but you made some critical mistakes that will leave you waiting. ![]() Most of Mike’s time is usually spent in production but he tries to take a break at least once a day to review portfolios and online showcases. He oversees all creative production and marketing for the studio and one of his duties as Creative Director is to interview talent and hire new artists for full-time or freelance positions. Mike Campau is the Creative Director of SeventhStreet, a small studio in Birmingham, Michigan, that uses retouching and CGI to create dynamic imagery for the advertising community.
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